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Monday, 25 April 2016

A Guide to Career Opportunities in Media and Entertainment

The media and entertainment industry in India is growing at a phenomenal pace and all of its various segments - television, films, music, print media, digital media and advertising have seen unprecedented growth in past few years. KPMG FICCI report estimates that the Indian market is poised to grow at a CAGR of 13.9% to grow from INR 1026 billion in 2014 to reach INR 1964 billion by 2019, a growth rate that is almost double that of the global media and entertainment industry. M&E industry offers a variety of exciting job opportunities and there are several media institutes in the country that offers education and training to build the skill set required by the media and production houses. Christ University (Bangalore), Symbiosis Institute of Media & Communication (Pune), Lady Shri Ram College for Women (Delhi), K.C. College of Arts, Science and Commerce (Mumbai), IIMC (New Delhi), Xavier Institute of Communication (Mumbai) are some of the leading media institutes in the country which provide degree and diploma courses for people aspiring to make a career in the media industry. 

Apart from regular programs, some media institutes also offer Certification and Specialization courses in Photography, Animation, Documentary & Short Film Making, Video Editing, Sound Recording and Editing etc. Technology has played a crucial role in shaping the media industry and media organizations rely heavily on technology to produce content and reach its audience. In order to give students the right exposure, the best media institutes have equipped themselves with state-of-the art facilities such as Audio and Video Labs, Newsrooms and Recording Studios. This kind of environment exposes learners to real time conditions and grooms them as a professional.

The Indian film industry produces largest number of motion pictures in the world and has gained significant consumer base in domestic as well as international markets. Some of the reputed media companies in India are - Times Group, Sony, Walt Disney, Universal, Zee Telefilms, Yash Raj Films, Mukta Arts etc. With the rapid growth in media production, companies are looking for young talent for various technical positions such as - copywriting, cinematography, photography, script writing, visual effects, sound engineering etc.

Though media production is dominated by private players in India, there are several media production units run by the government. Some of them are - All India Radio, Doordarshan, Prasar Bharti, Press Council of India, Films Division, National Film Archive of India, Press Information Bureau etc. and media institutes like Film and Television Institute of India.

To sum up, Indian Media and Entertainment industry today presents variety of options and tremendous growth opportunities for those who seek to make a career in the industry. 

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